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Tourism Ireland wins top digital marketing award

Tourism Ireland has won a top digital marketing award for the second year running.

The Irish tourism organisation beat off strong competition from the likes of Microsoft Ireland and Penneys at the All Ireland Marketing (AIM) awards.

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Tourism Ireland’s international website www.discoverireland.com attracted almost 12million unique visitors in 2011. The organisation maintains blogs in four languages and has a database of some 2.2 million consumers worldwide.

It also has a Facebook fanbase of over 750,000 and over 44,000 Twitter followers.

Accepting the award, Mark Henry, Tourism Ireland’s central marketing director, said: “Digital media has grown to dominate the world of travel and tourism, fundamentally changing how people make their holiday decisions.”

He added: “This makes it incumbent upon Tourism Ireland to excel in getting people around the world to talk about Ireland online. We believe that our recent successes in doing this underpinned the return to growth in visitor numbers to the island of Ireland last year.”

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