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Laura Whitmore is new face of Pond’s

Laura Whitmore
Laura Whitmore in the brand’s new campaign

MTV and ITV2 I’m a Celebrity…Get Me Out of Here presenter Laura Whitmore has been announced as this season’s beauty ambassador for the Pond’s Institute.

The face cream brand hopes Laura will encourage younger customers to adopt the brand into their skincare regime in the run up to the Christmas party season.

Laura said: “It’s a completely classic product, which my mother introduced me to after my grandmother had introduced it to her.”

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Pond’s Institute Brand Manager Eoin Mullen added: “We are delighted to have a natural beauty like Laura as the face of the brand. She represents a modern and younger consumer.”

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